Ukraine is getting a new food retail chain called ‘Fresh’ thanks to two $15 million investments that have been made into Evrotek Group PLC, the holding company for the new store. This money will aid with Evrotek’s plans to further develop and expand the store and offer Ukrainian citizen’s a wider variety of food choices throughout the country. The first ‘Fresh’ markets opened in a small test area in 2006 and the company is hoping that there will be 58 stores in place and operating by 2010.
The success of the store means a lot to the Ukrainian economy, from the demonstration of successful retail practices to the development of the country’s agribusiness sector to offering consumers better prices and goods in addition to jobs for around 6,000 Ukrainian citizens. One of the investors, IFC out of London, is very interested in supporting the growth of the many sectors of Ukraine’s private sector. They are looking for ways of partnering and developing local companies in an effort to help the country’s economy improve and allow it to be more competitive in the European markets. By doing this, Ukrainian citizens will be able to improve the quality of their lives even more and be able to live under a sustainable economy.
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